In Derna, where the sea meets steep green valleys, every street corner holds a story. For architect and photographer Yasmin Elfritees, the city is both a canvas and a responsibility. Through her lens, she documents the quiet details that often go unnoticed: a doorway repaired by hand, a child's drawing on a rebuilt wall, a shop sign painted with care.
Yasmin's love for photography grew while she was studying architecture. She began by capturing historic buildings for her university projects, then turned the camera toward the people who inhabit those spaces. Over time, photography became more than a hobby—it became a way to tell Derna's evolving story from within.
From architect to visual storyteller
Leaving a traditional career path was not easy. When she first started taking on photography commissions, many people questioned her decision: "From architect to wedding photographer?" they would say. Yet Yasmin understood something important—capturing meaningful moments can be as vital as designing new buildings, especially in a city learning how to heal.
With business coaching and tailored support, she refined her services, built a recognisable visual style, and launched a brand that reflects both professionalism and deep empathy for her clients. Her projects now range from personal celebrations to campaigns that highlight local initiatives and social impact work.
Capturing resilience after crisis
In the aftermath of the devastating floods, Derna became the focus of intense media attention. International crews arrived, told their stories, and moved on. Yasmin stayed. She continued documenting the slow, everyday work of recovery—the volunteers distributing supplies, neighbours cleaning streets together, children returning to school.
Her photographs serve as a visual memory for the community and a reminder that rebuilding is not only about infrastructure, but about dignity and hope. Through exhibitions and online campaigns, her images have helped raise awareness and resources for local initiatives.
A platform for young creatives
Yasmin now collaborates with a team of young men and women in Derna, offering mentoring and practical experience in photography, editing, and visual storytelling. Together, they are building a creative ecosystem that gives local talent a reason to stay, grow, and contribute to the city's future.
By investing in her own dream, Yasmin has helped rebuild many others. Her work shows that when young people are trusted with the tools to tell their own stories, they transform how the world sees their city—and how the city sees itself.
